Hypocrisy won’t help environment

A mother orangutan with her baby hanging from the branch of a tree that was planted at the Ulu Segama-Malau forest range, today known as the Bukit Piton Forest Reserve.

CHRISTMAS for the United Kingdom’s supermarket chain Iceland is being welcomed with a major campaign discriminating against palm oil. Craftily partnering with Greenpeace, they have leveraged the “Rang-Tan” video as an Iceland supermarket promotional gimmick against palm oil. Their stated goal – to have this advertorial extensively played on British commercial television networks.

Clearcast, the British commercial television networks’ advertising watchdog, has ruled that the Iceland-Greenpeace video clip was in breach of the UK Advertising Codes as it contravened the prohibition on political advertising. In this case, it was clearly against the oil palm small farmers in producing nations.