Is Pakatan failing due to bad communications strategy?

THE political secretary of a senior Pakatan Harapan leader recently commented on how the coalition was losing the social media war, and how Umno was successfully using the simple message that Pakatan was insidiously dominated by one race to great effect.

He said: “We have not been able to counter this because of the fact that it has been in-built for so long. We must also admit that as a coalition, we have lost the synergy and effectiveness in social media communications... We simply have lost the social media advantage we once had.”