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SINGAPORE/KUALA LUMPUR/JAKARTA/BANGKOK: Online video weekly minutes on mobile devices leaped by 60% in aggregate across in South-East Asia, as the Covid-19 (coronavirus) pandemic sparked lockdowns and stay at home orders.
According to a survey conducted by consultancy and research firm Media Partners Asia weekly consumption grew from 36.4 billion minutes in mid-January to 58 billion minutes per week by April 11. (The methodology combines passively observed digital behavior and empirical survey data, and covers online video and gaming.)
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