KOTA KINABALU: Sabah is leveraging its nature and wellness attractions to continue expanding its tourism market to Middle Eastern travellers as part of its market diversification efforts.
Speaking on STB’s participation in Saudi Arabia’s inaugural tourism summit, TOURISE 2025, Riyadh, chief executive officer Julinus Jeffery Jimit said the Middle East continues to emerge as a promising market for Sabah, supported by strong growth in tourist arrivals.
