CYBERJAYA: DXN Holdings Bhd, a leading global manufacturer of nutraceutical products, announced that it has partnered with Selasih Aman Sdn Bhd (SASB), a layer farming enterprise, to launch the DXN Lingzhi Egg.
The product launch was held at the company’s headquarters and flagship wellness and retreat centre, DXN Cyberville.
This collaboration draws upon SASB’s established operational scale and market access. Incorporated in 2005 and headed by Tan Sri Razali Abdul Rahman, this wholly-owned Bumiputera company brings nearly two decades of specialised layer farming experience from its operations in Kalumpang, Selangor. This expertise is complemented by an extensive distribution network spanning wholesalers, retail outlets and the hospitality sector.
The result of this partnership is a unique functional food that combines DXN's research and formulation expertise in Ganoderma (Lingzhi) with SASB’s farming operations.
The DXN Lingzhi Egg is produced from layer chickens fed a specially formulated diet enriched with Ganoderma, renowned in traditional Chinese medicine.
DXN founder and executive chairman Datuk Lim Siow Jin said, “We are thrilled to partner with SASB to bring this innovative product to market.
“This collaboration combines our expertise in nutraceutical research and formulation with SASB’s specialised layer farming operations.
“This launch is a testament to our continual product innovation and our vertically integrated supply chain, an approach that ensures we can deliver diverse, high-quality offerings.”
SASB chief executive officer Brian Lim Jit Shen said, “This partnership with DXN marks a significant evolution in sustainable and value-added agriculture. By integrating DXN's advanced research capabilities with our specialised farming expertise, we have successfully created a breakthrough in functional nutrition.”
DXN has also introduced its new DXN butter cookies through a collaboration with Global Premium Resources Sdn Bhd (GPR).
