Community-based tourism players urged to leverage growing wellness travel trend


Datuk Joniston Bangkuai for the cancer awareness campaign in Kiulu.

KOTA KINABALU: Community-based tourism operators across Sabah have been urged to integrate wellness elements into their products to remain competitive and aligned with global tourism trends.

Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai said Sabah’s natural beauty, clean air, and cultural richness provide the ideal foundation for eco-wellness tourism, which is on the rise.

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