Johor to tap into history, culture for tourism boost


BATU PAHAT: Johor is committed to enhancing elements of history and culture as key pillars of the state’s tourism sector, with the aim of raising awareness of the state’s rich heritage among both local and international visitors.

Tourism Johor director Mohammad Nazrul Abd Rahim said that, in conjunction with the Visit Johor 2026 campaign, various initiatives and promotions will be implemented comprehensively to showcase Johor’s wealth of historical sites, performing arts and traditional culture.

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