PETALING JAYA: Enforcement against illegal tourism businesses is being ramped up ahead of Visit Malaysia 2026 to ensure they all operate within the law.
Inspections are being conducted, both proactively and based on public complaints, in line with the Tourism Industry Act 1992 and the Tourism Vehicles Licensing Act 1999.
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“When violations are identified, formal inspection notices are issued in accordance with existing procedures,” the Tourism, Arts and Culture Ministry said in a statement.
The action comes after a court in Penang convicted Renewage Group Sdn Bhd for operating without a valid tourism licence on June 16. The company was fined RM30,000.
The ministry said nationwide integrated operations were being carried out with other enforcement and regulatory agencies to safeguard visitors and uphold industry standards.
Five travel agencies have had their licences revoked between 2024 and 2025 for regulation breaches.
These unlicensed operators pose a serious threat to the industry by undercutting legitimate businesses, said Malaysian Association of Tour and Travel Agents president Nigel Wong.
“These illegal players don’t need offices, don’t pay for licences or insurance, and can therefore offer cheaper rates. But this leaves consumers exposed to fraud and without legal protection if things go wrong, such as trip cancellations or accidents,” he said.
Wong urged tourism stakeholders to work only with licensed guides, travel agencies and transport providers and not fall prey to cheats on social media.
“Social media is now a key channel for unlicensed players. We’re seeing issues in places like Langkawi and other entry points, where unauthorised individuals and even foreigners are acting as tour guides,” he said, adding that there is a need for more enforcement.
Malaysian Inbound Tourism Association president Mint Leong echoed the call for stronger action, noting that unlicensed operators can also damage Malaysia’s image.
“Illegal tourism businesses pose real risks to safety and credibility,” she said.
Leong said the booming demand for travel both inbound and outbound has fuelled misuse.
“Anyone can upload beautiful pictures on social media and attract customers. But many of these ‘too good to be true’ offers are traps,” she said.
“When an operator is caught, it should be made public. Let people see that enforcement is happening – it sends a message and helps prevent more victims.”
Malaysian Women Tourist Guide Association president Erina Loo, meanwhile, urged both local and foreign visitors to verify tour operators through official channels.
“All licensed agencies, guides, homestay providers and operators are listed on the ministry’s official website,” she said.
For foreign visitors, Loo advised contacting Tourism Malaysia’s overseas offices or Malaysian embassies.
She also cautioned independent travellers to do their homework before hiring guides, adding that there were legal limits for licensed tour guides too.
“A licensed guide may lead a tour but cannot sell or advertise tour packages,” she said.
