KOTA KINABALU: Imagine a group of content creators and creative enthusiasts gathered for a camp, outdoors, sharing ideas and vibing.
This is an idea that the Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai has proposed to explore following the success of a two-day tumimung digital content event.
He said tumimung, a native Dusun word meaning "to gather", is a great and fun platform to bring people together for a common cause.
He suggested that holding a creators camp outdoors could be an exciting way to build on the event’s success.
“Imagine gathering creators in an outdoor setting that showcases our beautiful destinations rather than being confined indoors,” said Bangkuai when closing the tumimung event at the Shangri-La Tanjung Aru Resort here on Friday (Sept 27).
“It would spark creativity, offer a unique experience, and promote Sabah in ways that benefit everyone involved,” he said, adding it would also be fun to expand participation to include Sarawak and Peninsular Malaysia creators, enhancing collaboration and idea-sharing.
Earlier during his speech, he said organised by STB, the homegrown event gathered 70 participants, including social media content creators, product owners, and tourism association representatives, for discussions and networking sessions.
The event featured insightful panel discussions and sharing sessions among which Shangri-La Tanjung Aru Resort marketing and communications director Claudina Wong and Traverse Tours sales and marketing manager Valentine G. Willard discussed working with content creators.
Content creators Mem Umie of Mem Umie Jalan-Jalan Travel and Tour and Pison Jaujip of Ropuhan Di Tanak Wagu shared their journeys from content creators to product owners.
Other notable speakers included Zachary Yeoh of TikTok Malaysia, who presented a case study on ‘The Evolution of Content’, School of Ultimate Learning founder Ann Osman, who spoke on ‘Content Creation’, and Adam Shamil, who discussed ‘Building Your Brand’.
The event concluded on Saturday (Sept 28) with a fun outdoor city hunt activity.
