KOTA KINABALU: Proton Holdings Bhd (Proton) launched its souped-up 2025 Proton X70 in a grand ceremony here, hoping to claim a major stake in the sports utility vehicle (SUV) market in East Malaysia.
Following the 2025 Proton X70's initial public unveiling on Aug 15, the event here on Wednesday (Aug 28) also marked the first time the national carmaker has held a separate launch for its SUV model, which is specifically for customers in Sabah and Sarawak.
