New campaign pitches Sarawak as 'Gateway to Borneo' for Europe travellers


State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah (standing centre) launching the Gateway to Borneo campaign at ITB Berlin.

KUCHING: Sarawak aims to position itself as the preferred destination for European tourists through its new Gateway to Borneo campaign.

State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah launched the campaign at the ITB Berlin 2024 tourism trade fair on Tuesday (March 5).

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