Maha 2022 platform to eliminate middlemen in agriculture


PUTRAJAYA: The Malaysia Agriculture, Horticulture and Agrotourism Exhibition (Maha) 2022 which will be held in August, among others, serves as a platform to eliminate middlemen in the agriculture sector and food supply chain.

Deputy Agriculture and Food Datuk Dr Nik Muhammad Zawawi Salleh said through the business chain established by Maha 2022, there would be direct businesses between producers and consumers, thus potentially avoiding the role of middlemen.

"We really want to eliminate the third group (middlemen) who try to take advantage of the situation and amass wealth,” he said after the pre-launch of the Agro-Food Floriculture Park in conjunction with Maha 2022 here on Monday (July 18).

On May 18, Prime Minister Datuk Seri Ismail Sabri Yaakob called for middlemen in the agriculture sector and the food supply chain to be eliminated as part of efforts to control the cost of living due to rising inflation.

Maha 2022 will be held in hybrid mode from Aug 4 to 14 at the Malaysia Agro Exposition Park Serdang (MAEPS) with the theme 'Food Security for the Future'.

The 11 day event is expected to attract 1.1 million visitors and generate over RM250mil in potential sales value.

Meanwhile, Agriculture Department director-general Datuk Zahimi Hassan said among the attractions of the Agro-Food Floriculture Park was the miracle garden which will highlight the beauty of the landscape, combining various types of flowers with edible plants using smart farming technology.

He also said that various concepts would be implemented on the site including Rainbow Garden, Lotus Garden, Tropical Garden and Urban Garden. - Bernama

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