ENABLING ENTREPRENEURSHIP

Empowering factor: The success of these entrepreneurs is rooted in PIKs, which are being transformed into PEDi.

PEDi seeks to empower entrepreneurs to participate in digital economy

IN the age of Covid-19, Internet connectivity has become essential in every Malaysian life, as it has proven to be a lifeline, be it to obtain daily necessities or to participate in the digital economy for income generation – especially for those in rural areas.

For 34-year-old Noor Faizah Abdul Latif, who hails from Felda Rimba Mas in Perlis, leveraging the Internet and e-commerce platforms like Shopee enabled her to transform herself from a personal shopper for products from Thailand into a reseller for Thai groceries amidst the pandemic.