IPOH: With a mere click of a button, people can now take a virtual tour of the Taiping Zoo and Night Safari.
The application known as MyZooTaiping allows visitors from anywhere around the world to get into the platform 24-hours-a-day, and all they need is Internet access.
Some of the features of the application are free, while in depth activities require an affordable yearly subscription fee.
Perak Tourism Committee chairman Datuk Nolee Ashilin Mohammed Radzi said the platform was a milestone in digitalisation of the tourism sector in Taiping.
She said the platform must be advertised and marketed especially among the industry players for better promotion.
"Taiping Zoo and Night Safari has a lot of potential, and advantages that can be enhanced to an international level.
"Thus with this new digital platform, I am hoping that all staff are well equipped, as they are directly the ambassadors for the zoo," she said at the launching of the platform at the zoo on Saturday (Oct 23) in conjunction with the International Zoo Day.
Present at the event were Taiping Municipal Council president Khairul Amir Mohammad Zubir, the zoo’s director Dr Kevin Lazarus and Eco-tourism and Conservation Society Malaysia (EcoMy) president and chief executive officer Andrew Sebastian.
Khairul in his speech said that the platform was developed by the non-governmental organisation EcoMy, an idea that came up due to the Covid-19 pandemic that had affected the tourism industry.
He said many visitors who were far away, and were unable to visit the zoo physically could always go into the platform to get to know about the products offered.
"The digital platform is a new dimension for educational, animal conservation, environment awareness, and at the same time to attract visitors around the world to visit the zoo physically.
"This is a latest effort from the zoo to digitalise the tourism industry, not only for local, but global viewing as well," he added.
Andrew said besides showcasing the wildlife at the zoo, the platform highlights the educational, research and conservation aspects being carried out at the zoo.
He said interested parties could visit www.myzootaiping.com for more information or to subscribe.