BJAK introduces first customisable life and health insurance online


BJAK has expanded its insurance offerings from auto to life and medical on its website Bjak.com.

Bjak is the first in South-East Asia to offer instant customisation and online purchase for life and medical insurance policies that were previously only available through agents.

Customers can now customise plans according to their needs for medical coverage, critical illness and life coverage easily using the platform. The online application can be completed in five minutes.

As physical meet-ups are not allowed during lockdown, Bjak offers a seamless, transparent, end-to-end service for customers to customise and purchase instantly.

Bjak offers free health screening, unlimited doctor consultations, medicine delivery and a dedicated 24-hour claim service to address customer issues that are commonly faced in the industry.

Bjak is also the first to employ in-house licensed agents with no-commission to offer customers unbiased advice and support.

“Our team of licensed in-house no-commission advisors are available 24 hours to offer customers free, professional and unbiased advice. On top of that, all claims are processed by insurance experts with a cumulative experience of more than 45 years,” said Bjak lead operations manager Fatin Izzati Masturi.

The platform presently offers full comprehensive policies from two major insurance partners, including term-life and investment-linked products. Bjak is in talks with three more leading insurers and its agencies to offer more policies on the platform.

For the launch, Bjak is giving out 100,000 free rewards from its F&B and retail partners worth RM50mil to the first 100,000 customers.

In addition to the launch, Bjak will also be introducing an “Online Marketing Leader” programme to help those whose jobs and businesses have suffered from the prolonged pandemic. The programme aims to create more work-from-home job opportunities while promoting the importance of life and health insurance.

Customers can get free policy quotations and advice for health insurance on Bjak’s website Bjak.com/life in five minutes.

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