LAZADA’S 11.11 SALE GUARANTEES LOWEST PRICE


(From left) Lazada Malaysia chief marketing officer Diana Boo, its chief business officer Sherry Tan, Lazada Malaysia chief executive officer Leo Chow and its chief operating officer Shah Suriye Rubhen at the launch event of Lazada’s 11.11 Biggest One Day Sale.

WITH the myriad deals available on the Internet, online shoppers nowadays are on the lookout for the best deals and exciting promotions of products and services offered by brands and sellers.

Knowing the needs of its customers, leading ecommerce platform Lazada is back with this year’s 11.11 Biggest One Day Sale, guaranteeing the lowest prices with an incredible 11x money back guarantee on the price difference should shoppers find cheaper deals on any other online platform.

“We are excited that 100 international and local brands have chosen Lazada as their exclusive e-commerce partner this 11.11, offering amazing discounts across a variety of categories and products to satisfy a wide spectrum of our consumers’ wants and desires,” said Lazada Malaysia CEO Leo Chow.

“This signifies a growing trust in our platform, and we are excited that we can bring some of the lowest price deals, ‘guaranteed’ this year, backed by our 11 times money back guarantee*.

“This year, especially during this challenging period, we want to ensure that we help our shoppers maximise their ringgit and get the best value for their money.”

Lazada Malaysia chief business officer Sherry Tan, at a press conference, also dared consumers to share with the company if they find lower deals on any other online platform.

“We dare our shoppers to find better deals than Lazada this year and we are extremely confident that we promise them 11x money back on the difference. This is going to be Lazada’s Biggest One Day Sale. This has never been done before, and we are excited to be back this year bigger, better and bolder,” she said.

Chow also said that since 2012 when it first brought the 11.11 shopping festival to South-East Asia, the shopping festival today has evolved into an annual “holiday” that shoppers and businesses across the nation look forward to.

“2020 has been a year of rapid change. Lazada is proud to have played a significant role in supporting the local community by providing convenient online solutions for their daily essentials, since the movement control order came into effect in March.

“It was encouraging to see that we truly made a difference to help local agricultural entrepreneurs while meeting consumer needs with essential supplies.

“Since April, Lazada has supported over 150,000 micro, small and medium enterprises (MSMEs) in South-East Asia and has seen a 300% increase in new MSMEs and sellers go digital as of August this year,” he shared.

He said that Lazada 11.11 had paved the way for Malaysia’s online shopping industry to grow into the billion-dollar market today.

“In 2019, Lazada Malaysia saw over one million items sold within the first hour of the sale, and broke the previous year’s one-day sales record within just 13 hours, with over 50% higher rate of transactions per minute,” he highlighted.

“This 11.11, as Malaysians will be looking to maximise their ringgit during this challenging period, we have created unbeatable bargains on up to 70 million items from hundreds of brands,” said Chow.

Shoppers can look forward to getting best deals and crazy value for money this 11.11 as they can pick from a wide variety of LazMall brands and products with unbeatable low prices.

Under the Mesti Beli hourly special deals, they get amazing must-buy low price deals on various products.

More than 40,000 items will be up for grabs through LazMall favourites. Consumers can also “Chup Dulu” up to Nov 10 by paying a non-refundable deposit via the Lazada app and reserve their favourite items to get up to 80% off.

In the Crazy Flash Sale, items go for as low as 11 sen, such as the Jabra Elite wireless earphone.

On top of that, shoppers enjoy free shipping with a minimum spend of RM11.

Lazada Malaysia chief marketing officer Diana Boo said there will be discounts of up to 90% from Lazada’s brand partners.

“Look out for the time slots to win best rewards and deals,” she advised.

This 11.11, consumers can expect to receive their LazMall deliveries timely and reliably through its guaranteed delivery service. Its chief operating officer Shah Suriye Rubhen said the first 50,000 LazMall shoppers in the Klang Valley could expect delivery on their purchases in 24 hours in an effort to provide consumers with a premium shopping experience on the platform.

“We will continue with our guaranteed delivery service, which is order today, arrive tomorrow,” added Chow.

Lazada’s innovative Shoppertainment programmes and games will continue to provide an elevated and immersive retail experience throughout the sale, with bigger and better LazLive, LazCoins and Lazada wallet surprises to help Malaysians maximise savings.

Among the highlights of this year’s annual sale is the Lazada 11.11 Super Show (Nov 10, 9pm to midnight), which will be livestreamed from Axiata Arena on the Lazada app, TV3 and YouTube.

The Super Show will be headlined by Yuna, Harith Zaman, Douglas Lim, and Lazada brand ambassadors Ayda Jebat, Ismail Izzani, Sean Lee and Joey Leong.

Meanwhile, the CDO Show will feature Lazada chief discount officer Ain Edruce who will highlight hot deals with unbeatable prices on selected brands and products. The show will be streamed on the Lazada app, YouTube, TV3, TV3 Facebook Live and TV9 on Nov 11 (6pm-8pm).

The Lazada Heartbeat Wallet contest offers exclusive giveaways and prizes from Mastercard, Ippudo, InterContinental Hotel Kuala Lumpur and other partners worth RM650,000 when shoppers top up and shop with their Lazada wallet from now till Dec 31 2020.

Additionally, shoppers stand a chance to win an all-new Nissan Almera by just topping up their Lazada Wallet from now till Nov 10, and purchasing anything on Lazada between midnight and 2am on 11.11 sale day.

Enjoy Laz Treats with 11% off on a minimum spend of RM499 with Lazada Wallet from over 1,000 participating brands and sellers.

Get more rewards with LazCoins to win freebies and redeem more than 111 million vouchers.

Shoppers can also redeem rewards from LazGames.

This 11.11, Lazada has also embarked on a corporate social responsibility initiative with one of its brand partners, Colgate-Palmolive, to send smiles and support to those in need via The Lost Food Project.

The collaboration aims to reach out to 10,000 Malaysians through the sale of a #ColgateSendASmile Bundle that can be purchased for RM15 during the 11.11 Flash Sale on Lazada.

To find out more about the Lazada 11.11 Biggest One Day Sale, go to bit.ly/3kNE4X2
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Lazada , sale , ecommerce , promotion

   

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