Selangor Sultan launches coffee table book on Valiram family

  • Nation
  • Monday, 24 Feb 2020

Sultan Selangor Sultan Sharafuddin Idris Shah officiating the Valiram family's journey in the luxury retail industry in its coffee table book, Valiram:The First Hundred Years. -Starpic

KUALA LUMPUR: A century's journey of the Valiram family in becoming the leading homegrown luxury and lifestyle retail specialist was commemorated in a coffee table book launched by the Selangor Sultan.

Sultan Sharafuddin Idris Shah launched the event at the St Regis hotel here on Monday (Feb 24).

Titled "Valiram: The First Hundred Years", the book, which recounts the family's humble beginnings in the early 19th century from Hyderabad was put together by Valiram executive directors and brothers Sharan, Ashvin and Mukesh Valiram, along with their mother Datin Champa Valiram as a tribute to their late father Datuk Jethanand Valiram, who passed away in 2017.

"This book records the journey of three Valiram generations, and we dedicate it to the next with the hope that they leave their imprint in the future chapters of the Valiram story," said the eldest sibling, Sharan.

The youngest Valiram brothers, Ashvin, said they titled the book "The First Hundred Years" because they believe that the Valiram story will continue to evolve and the next generation will take on the task to record the family's success in the next hundred years.

"The book is not for sale, it is a gift to our family and friends in order to showcase our work and history of the family, with hopes that it will transcend from century to century," he said.

"We hope that the tales within this first volume will remind our future generations of the legacy they come from and inspire them to work towards creating their own epic story," said Ashvin.

Sultan Sharafuddin, in his speech, recalled meeting their late father Jethanand in 1997 at a store opening in Bukit Bintang, a man he described as a hard-working businessman.

"The story of how the Valiram enterprise grew from a humble shop on Batu Road to a retail conglomerate spanning the Asia Pacific region is truly impressive.

"The Valiram family is a true Malaysian success story. They are an icon for Malaysia's multiracial society and an inspiration for the country's many entrepreneurs," said Sultan Sharafuddin.

"Through this book, I am pleased that this story can be shared," he said.

The book was presented to 500 guests comprising family, friends, and Valiram's business partners.

Sultan Sharafuddin was presented the first edition of the book numbered V0001, while books numbered V0002 to V0005 was signed by the Sultan and presented to Champa, Sharan, Ashvin and Mukesh by the Sultan.

The Star Media Group CEO Andreas Vogiatzakis, who was also present at the event, praised the family for what they have achieved, which has shaped people's life, the economy and the society.

"The unique and interesting traits of the Valiram family is that it started off as a one-man business but it developed into a family business which involved everyone in their family.

"When we experienced this event today, the Valiram family reflect their humbleness and humility. They did not talk about the business itself, but they highlighted family values, the journey and how that has shaped everybody that they have met," he said.

"I believe that is immeasurable, invaluable and absolutely beautiful." Andreas said.

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