'Sugar daddy' billboards too sweet for DBKL

PETALING JAYA: Kuala Lumpur City Hall (DBKL) has ordered controversial electronic billboard advertisements by online dating site Sugarbook to be taken down.

In a statement, DBKL described the billboards - located in Bangsar and Mont Kiara - as "obscene" and "sensitive".

“The content of the Sugarbook advertisement displayed on the LED advert structure did not obtain DBKL and Yayasan Wilayah Persekutuan's approval.

"The LED operator has been informed of the content of the advert which is sensitive against the norms of Malaysian society, and that it must immediately remove the advert, ” DBKL stated in a statement on Wednesday (Dec 18).

According to The Malaysian Insight, Lembah Pantai MP Fahmi Fadzil said the billboards had already been taken down on Tuesday night (Dec 17).

“I was told that the advertisements were removed between 7.30pm to 10pm, ” he was quoted as saying.