Etika initiatives to drive growth of local dairy industry

(From left) Etika Holdings (Malaysia, Singapore and Brunei) chief executive officer Khalid Alvi, Agriculture and Agro-based Industry Minister Datuk Salahuddin Ayub and deputy minister Sim Tze Tzin at the officiation ceremony of Goodday

KUALA LUMPUR: Etika Holdings will initiate commercial processing of fresh milk with a foreign direct investment (FDI) of more than RM100mil in a move to drive the dairy industry.

The halal beverage company is also collaborating with Koperasi Penternak Lembu Tenusu Negeri Johor Bhd as part of its corporate social responsibility to provide additional incentives to local cow breeders. Etika is supplying the cooperative cooling tanks that can hold larger volumes of milk, which allow breeders to increase their livestock and milk production.