PETALING JAYA: Datuk Seri Mukhriz Mahathir (pic) says big data firm Cambridge Analytica was not engaged to do any work in Kedah during the 13th General Election (GE13).
According to a report in Malaysiakini, Mukhriz said he did not know the firm nor was it engaged to do any work.
“If they claim to have been involved with Kedah in GE13, I was not aware of it,” the former Kedah mentri besar told the news portal.
Mukhriz, who was also the election director for Kedah Barisan during GE13, said that none of the strategies used were derived from the firm.
He admitted he was acquainted with Azrin Zizal, the South-East Asia head of SCL group, Cambridge Analytica's parent company.
However, Mukhriz – now Parti Pribumi Bersatu Malaysia deputy president – said that he only knew Azrin when he worked at the Ministry of International Trade and Industry (Miti).
“If he says that he was their employee even during his employment with me, that would be a misrepresentation. He only worked for me between 2009-2013, when I was in Miti,” Mukhriz told Malaysiakini.
Wan Saiful Wan Jan, Pribumi's deputy chairman of strategy and policy, said on Tuesday that Cambridge Analytica had claimed on its website to have helped Barisan Nasional in Kedah with a targeted messaging campaign highlighting school improvements in the state since 2008.
Cambridge Analytica is a London-based political consulting firm which has been accused of extracting the personal data of up to 50 million Facebook users without consent to help Donald Trump in his US presidential campaign in 2016.