KUALA LUMPUR: London-based Malaysian designer Amanda Loke may not be present at the KL Fashion Week 2003 but her presence was felt in the array of apparel displayed at one of the booths.
Amanda, who is a great granddaughter of Loke Yew, the late 19th century tycoon in Kuala Lumpur, has on display some funky and sexy beach wear.
Amandarling Sdn Bhd director Mark Saw said Loke had made her mark overseas as her collections are sold in a number of prestigious outlets in Europe.
He said the company was also targeting the South-East Asian and Australian markets.
“We distribute our products through outlets in resorts such as The Datai in Pulau Langkawi and Pangkor Laut,” he said.
At the Amandarling booth were a variety of resort wear collections comprising bikinis, mini-skirts, T-shirts, and bags.
Saw said the colourful and sporty resort wear would be more appealing than normal bikinis.
He said Amanda’s Summer 2003 introduced a series of colourful collections that come with motifs of fish, butterflies and batik and also jungle designs, and the outfits ranged from sarongs to bandanas.
“The natural art such as flowers and butterflies make our designs look unique when compared with others.”
Happy Team Global (M) Sdn Bhd, another attractive booth for women, displayed a series of I-Beauty Foundation lingerie comprising short brassieres to long girdles.
Its bodyline consultant Yvonne Chew said the products helped a person to control her body weight and maintain a good body shape.