AI-resistant: There are still some types of work that remain harder to automate than others, say experts. — Photos: 123rf
WHEN 23-year-old Nurul Aini Arief began job-hunting after graduating as a communications major, she thought she only needed to prove her writing skills to land a role in content and digital strategy.
Instead, she found employers who acknowledged her writing ability but also wanted evidence that she understood analytics, artificial intelligence (AI) tools and audience strategy as well.
