How Dubai chocolate took over the world

Sarah Hamouda and Yezen Alani, the married couple behind the Can’t Get Knafeh chocolate bar, at their FIX Dessert Chocolatier location in Dubai. They were taken aback by the demand for the bar and the emergence of dupes worldwide. — Katarina Premfors/The New York Times

IT was a pregnancy craving for knafeh that got Sarah Hamouda dreaming in chocolate, imagining a bar that recalled the crunchy-creamy Middle Eastern dessert of her British Egyptian childhood.

“I told my husband the next day that I wanted to start a chocolate business,” she said from her home in Dubai, United Arab Emirates.