Fans waiting for a BTS pop-up store in Seoul to open. Its management company HYBE became the first in South Korea to surpass an annual revenue of 2 trillion won (RM6.3bil) in 2023. — AFP
SOUTH Korea’s entertainment industry has been a remarkable success story, evolving into a global powerhouse that not only captivates audiences worldwide but also contributes significantly to the country’s economy.
In recent years, the industry has seen exponential growth, thanks in part to the strategic nurturing of talent and the government’s supportive incentives.
