Shaping green behaviour


Mindset shift: Sustainable design must now evolve beyond asking how sustainable a building is to asking whether it encourages people to live more sustainably. — 123rf.com

WALK past almost any new development today and you will likely see words such as “green-certified”, “eco-friendly” or “sustainably designed”.

Green certifications have become a mark of quality, reflecting a building’s energy efficiency, responsible use of resources and reduced environmental impact.

These certification frameworks have undoubtedly transformed the construction industry for the better.

Globally, systems such as Building Research Establishment Environmental Assessment Method (BREEAM) and Leadership in Energy and Environmental Design (LEED), alongside Malaysia’s own Green Building Index (GBI), Green Real Estate (GreenRE) and Malaysian Carbon Reduction and Environmental Sustainability Tool (MyCREST), have encouraged developers to adopt more sustainable building practices and raised environmental standards across the built environment.

However, a central question remains: can a green building alone create a more sustainable society capable of sustaining the environment?

Most certification systems evaluate how well a building performs throughout its operational life. They measure energy use, water efficiency, indoor environmental quality and material selection.

While these are essential indicators, sustainability should not end when a building reaches the end of its lifespan. What lasts far longer than any building are the habits and behaviours of the people who use it.

Sustainable design must now evolve beyond asking how sustainable a building is to asking whether it encourages people to live more sustainably.

Synergistic Sustainable Design (SSD) is a framework that places building users at the centre of sustainable design. Rather than viewing buildings as physical structures alone, SSD sees them as environments that shape everyday behaviour while reinforcing environmental, economic and social benefits.

Simple design decisions can make a meaningful difference.

Naturally lit spaces created through skylight design encourage building users to rely less on artificial lighting, while attractively designed staircases that are more visible than lifts promote healthier and more energy-conscious choices.

Interactive displays showing energy or water consumption can also help occupants understand how their daily actions contribute to a more sustainable lifestyle.

These design choices do more than improve building performance. They cultivate lasting awareness and sustainable habits without compromising environmental, economic or social outcomes, shifting the focus from environmentally efficient buildings to environments that actively influence behaviour.

Ultimately, even the most advanced green technologies depend on the people using them.

Energy-efficient systems deliver their full benefits only when occupants use them responsibly. Recycling facilities are effective only when people choose to recycle.

Sustainable design therefore succeeds not only through technological innovation, but also through active participation.

As Malaysia continues investing in greener cities and climate-resilient infrastructure, this human-centred approach becomes increasingly relevant.

Green certifications should remain important benchmarks, but they should not be the final measure of success in the journey of sustainability.

The true legacy of sustainable design lies not only in reducing a building’s environmental footprint, but also in inspiring people to make more sustainable choices wherever they live, work and travel.

The most sustainable building is not necessarily the one with the highest certification, but the one that leaves behind a lasting culture of sustainability long after the building itself is gone.

Dr Allen Lau Khin Kiet is a senior lecturer at the School of Architecture, Building and Design, Faculty of Innovation & Technology, Taylor’s University, and the author of Synergistic Sustainable Design I. He is a LEED Accredited Professional, Pearl Qualified Professional and GBI Facilitator with experience in sustainable building design consultancy and passive design strategies.

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