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Senheng & sensibility


This year, the company is celebrating its 26th anniversary with a special promotion, says Lim. — Photos: CHAN TAK KONG/ The Star

This year, the company is celebrating its 26th anniversary with a special promotion, says Lim. — Photos: CHAN TAK KONG/ The Star

It was just one small electronic shop in 1989, but through sensible management and its commitment to customer satisfaction, Senheng grew into the giant retail chain that it is today. JESSIE LIM has the story.

IT started out as just a tiny consumer electronics shop in Pandan Jaya, but Senheng has, against all expectations, grown into one of Malaysia’s leading consumer electronics chain.

   

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