HEINEKEN House will return this August as a two-room music event headlined by Swedish DJ and producer Axwell.
The event will take place on Aug 15 at XOX Arena, The Arch Galeries, Kuala Lumpur.
It will feature the Star Arena main room and Star Club, a smaller second space with a 360-degree centre-stage setup.
The event is part of Heineken’s global ‘Fans Have More Friends’ platform, which focuses on bringing people together through shared interests.
Alongside Axwell, the Star Arena line-up will include regional and local acts Blink, Dirty Signal, Mr Yang, Viene and AnnJo.
Star Club will be headlined by Baby J and Tye Turner, with Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ also on the line-up.
As part of the campaign, Heineken is also introducing Just Say Hei, with “Hei” pronounced as “Hi”.
The initiative is aimed at encouraging fans to connect through music and shared interests at Heineken House and its related events.
Ahead of the finale, Heineken will hold Heineken House Sessions, a series of club takeovers in Kuala Lumpur, Melaka and Penang.
The sessions will take place at Lane 23, The Exchange TRX, Kuala Lumpur on June 20; Ting Livehouse, Melaka on July 11 and Tsin Livehouse, Penang on July 25.
Entry to the sessions is by invitation only.
Those interested can visit Heineken Malaysia’s Instagram page at @heinekenmy, click the link in the bio and comment “HEI” to secure an invitation to their preferred session.
Heineken Malaysia marketing director Sean O’Donnell said Heineken House reflected the brand’s belief that shared passions could bring people together.
“Heineken House is built on a simple belief – that people have more in common than they realise.
“Just Say Hei is that first step; a simple, pressure-free way to turn shared interests into real-world connections through what people already enjoy,” he said.
Tickets to Heineken House are available through the purchase of a Heineken Music Pack, which contains 16 cans of 320ml Heineken and one general admission ticket.
The packs are available at major supermarkets while stocks last.
Customers who purchase participating Heineken products can also stand to win two VIP passes.
For details, visit www.heineken.com/my/en/campaigns/fhmf/
