FOR the needy, food donations are a welcome lifeline, especially during the festive season.
In line with this spirit, Kimball Malaysia donated around RM10,000 worth of products to five orphanage homes in Selangor and Kuala Lumpur on March 12 and 13 as part of the company’s corporate social responsibility (CSR) initiative.
The donations include Kimball’s basil and garlic pasta sauce, angel hair pasta, chilli sauce and oyster sauce.
The first day saw the Kimball team and its partners from Suria FM and the Star Media Group Bhd visiting Pertubuhan Kebajikan dan Bimbingan At-Taqwa in Puchong and Persatuan Kebajikan Ahsana Kuala Lumpur.
On the second day, the team ventured on to Sungai Buloh, Selangor, visiting Pusat Jagaan Amal Asyura, Rumah Kasih Harmoni Paya Jaras and Teratak Yatim Asnaf.
At one of the visits, Kimball assistant brand manager Purnashree Logenthiran said that as a homegrown brand, it is important to give back to the community.
“We always say that we are a Malaysian brand: by Malaysians, for Malaysians.
“What’s important for companies like us to remember is that we need to support and give back to our people.
“The inspiration behind this initiative is seeing how we could be the backbone to support Malaysians further,” she said.
This initiative is the final phase of the Resipi Jadi Rezeki Bersama Kimball 2026 (Recipe Becomes Revenue with Kimball) campaign.
“We wanted to extend the campaign further to the underprivileged communities, where they can also enjoy Kimball with their loved ones,” said Kimball brand manager Rachel Hui.
Embodying the campaign’s tagline, Luaskan Rezeki Berkongsi (Extending Shared Blessings), the company aims to enable the underprivileged community to prepare a variety of tasty dishes.
Hui said that Kimball products have always been the preferred cooking solutions in many Malaysian households.
“Our brand attributes are senang, sedap dan berbaloi (easy, delicious and worth it). We are simple to use, and we are affordable as well.”
Purnashree added that Kimball’s products are multi-functional, allowing one product to be used in several ways, adding to its convenience.
Further driving the point on the favourability of the brand, both Pertubuhan Kebajikan dan Bimbingan At-Taqwa and Pusat Jagaan Amal Asyura expressed a fondness for Kimball, stating that they often use them in their daily cooking.
Hui said that its key attributes were especially important for orphanage homes, where they often cook in large quantities.
“Kimball’s product comes in perfectly, because it helps them prepare their meals much easier, especially during this festive season, when they need to do even more cooking,” she said.
Echoing this, Pertubuhan Kebajikan dan Bimbingan At-Taqwa founder Norhayati Wan Abib said that food is a high priority when it comes to external contributions, as they have to feed a large number of people up to six times a day.
Looking ahead, Kimball hopes to expand its CSR programmes to more communities in need.
“This is the first time Kimball has participated in a programme like this, and there are a lot more opportunities in the future where Kimball can support more homes to help the community even further,” said Hui.
