Mayor Mohd Fauzi launching Shah Alam Tourism Action Plan 2026-2030. With him are (from left) Assoc Prof Ahmad Fitri, Prof Norzuwana, Shahrin and Safriah.
A FIVE-YEAR tourism action plan has been launched in Shah Alam, designed to make the city a competitive destination.
Shah Alam Tourism Action Plan 2026-2030 (PTPSA 26-30) was developed over a six-month period by Shah Alam City Council’s (MBSA) Community Development Department in collaboration with a university consultant and strategic partner.
“A study done prior to the plan found that Shah Alam has great potential as an attractive urban tourism destination,” said MBSA corporate and public relations director Mohd Fauzi Aziz Maamor in a media statement.
“However, there are challenges, such as the minimal use of digital technology, insufficient stakeholder cooperation and a need for infrastructure improvements.”
He said the plan, a first by a Selangor local council, outlined seven strategic thrusts comprising 20 action plans and 65 initiatives.
It encompasses tourism product development, infrastructure improvements, strengthening human capital, local community involvement, tourism safety, digital innovation, and integrated marketing, Mohd Fauzi said.
“PTPSA 26-30’s implementation is expected to strengthen urban tourism governance, stimulate local economic growth, increase local community involvement, beautify the urban environment and enrich visitor experience through the provision of more conducive infrastructure and application of smart technology.
“The plan also reflects MBSA’s commitment to working with all tourism stakeholders in an effort to develop Shah Alam as a safe, distinctive and sustainable urban tourism destination.”
Shah Alam mayor Datuk Mohd Fauzi Mohd Yatim launched the action plan at MBSA Convention Centre, alongside deputy mayor Safriah Md Azhar and MBSA deputy secretary (Management) Shahrin Ahmad.
Also present were Universiti Teknologi Mara Faculty of Hotel and Tourism Management dean Prof Dr Norzuwana Sumarjan and lecturer and chief researcher Assoc Prof Dr Ahmad Fitri Amir.
