Edelweiss has launched a limited-edition Lemon Honey flavour in Peninsular Malaysia, blending the crispness of wheat beer with bright, nature-inspired ingredients.
The new offering, available in 320ml cans, combines zesty lemon and smooth honey to create a sweet and tangy profile that retains Edelweiss’ signature smoothness.
“Edelweiss has always been about exploring new flavours inspired by nature,” said Heineken Malaysia marketing director Sean Donnell in a statement.
“With Lemon Honey, we’ve brought together zesty citrus and gentle honey sweetness to create a smooth, balanced taste that feels distinctly Edelweiss and one that complements the flavours many Malaysians already enjoy,” he added.
As part of the launch campaign, shoppers who purchase any Edelweiss product from now until Dec 31 stand a chance to win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000 or Touch ’n Go eWallet credits worth RM30. Terms and conditions apply.
Edelweiss Lemon Honey is now available at supermarkets and various retail stores, as well as online via Heineken Malaysia’s official Shopee and Lazada stores.
For details, visit @edelweissbeer.my on Instagram.
Edelweiss and all related promotions and activities are strictly for non-Muslims aged 21 and above only.
Edelweiss advocates responsible consumption and urges consumers to not drink and drive.
