Johor International Book Bazaar (JIBB) is set to be more than just a literary gathering, as the state government wants it listed as a key event in the Visit Johor 2026 tourism calendar.
State education and information committee chairman Aznan Tamin said the annual book fair used to be a localised event.
“This is the first time we have added an international element.
“We saw exhibitors from Singapore, Indonesia, China, Turkiye and Iran among the 89 that took part over five days,” he told StarMetro.
The bazaar recorded over 55,000 visitors on its opening day alone, which Aznan said reflected growing public interest in book-related experiences.
“Johor’s strategic location – bordering Singapore and close to Indonesia, especially Batam – positions it well to host international literary events that double as tourism draws.
“We believe this event can grow to become a permanent fixture in Johor’s tourism calendar,” said Aznan, who is also Johor Public Library Corporation (PPAJ) chairman.
He said the bazaar was not just about sales – there were side activities for visitors to enjoy such as sharing sessions, book signings and choral speaking for schoolchildren.
Aside from the bazaar, he said efforts were underway to turn libraries into tourist attractions, starting with PPAJ’s main branch in Jalan Yahya Awal, which is the first in the country to collaborate with Petrosains.
“Visitors can explore interactive science exhibits there.
“The library is also a popular place for families, especially on weekends.
“We want our libraries to be seen not just as learning spaces but as fun, engaging destinations for all ages,” he said.
Aznan said discussions with Tourism Johor would take place soon.
He thanked local and international partners including the state Education Department, non-governmental organisations and publishers for making JIBB a success, and called on more collaborators to help expand the event into a regional highlight.
