(Seated, from left) Mohd Norlisam, Abd Rashid, and Mohd Munir with the schools’ representatives at the launch of the campaign at Johor Tourist Information Centre in Johor Baru.
A SANITATION company is aiming to collect 30,000kg of used glass bottles through a recycling competition involving 60 primary schools across Johor.
SWM Environment Sdn Bhd corporate general manager Mohd Norlisam Mohd Nordin said this year’s challenge, held for the second time since 2022, would run until November.
“When we first held the challenge three years ago, we collected about 24,000kg of used glass bottles from 30 primary schools.
“Now that the number of participating schools has doubled, we are aiming to collect about 30,000kg,” he said during the launch of the campaign at Johor Tourist Information Centre in Johor Baru.
Mohd Norlisam said this year’s challenge was organised in collaboration with Yayasan JCorp and other sponsors.
A total of RM30,000 in cash prizes will be awarded across six categories.
“This year, three new segments have been introduced to spur creativity and encourage broader participation.
“These include categories for innovative glass upcycling ideas and school-wide engagement campaigns through making videos,” he added.
The campaign, he said, carried a key message for both participating schools and the public.
“The challenge is part of SWM Environment’s broader efforts to promote environmental responsibility through education and community involvement.
“Glass is often overlooked as a recyclable item, even though it can be repurposed without losing its qualities.
“Children play a crucial role in changing household recycling habits.
“By involving pupils, we are indirectly engaging their families and neighbourhoods, too.”
Mohd Norlisam said SWM Environment was working with local councils and recycling facilities to ensure all collected materials were properly processed and reintegrated into the supply chain.
“Participating schools have already started mobilising their pupils to collect glass bottles and jars, which will be weighed and recorded monthly throughout the campaign period.
“Schools with the highest collection volumes and most creative initiatives will be recognised at the end of the challenge,” he said.
He also hoped the programme could be expanded to other states, noting Johor’s strong track record in community- driven recycling efforts.
Also present at the launch were Johor Baru City Council (MBJB) councillor Datuk Abd Rashid Kasman and Johor Education Department Science and Mathematics unit assistant director Dr Mohd Munir Baharom.
