Blending tradition with modernity, CarlsBazaar is designed to inspire laughter and shared prosperity.
AS the Year of the Snake rolls in, families and friends will be on the lookout for places to reunite, or just soak up the festive vibes.
A vibrant gathering spot would be CarlsBazaar, a marketplace set up by brewery Carlsberg.
Designed to provide an immersive experience, CarlsBazaar is being held at Gurney Plaza in George Town, Penang, until Jan 19.
“CarlsBazaar is our vibrant expression of the theme ‘Brewing Prosperity Together’, bringing it to life for the second year in a row as we transform Chinese New Year (CNY) celebrations into the best experiences,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
“This isn’t just about enjoying great beer.
“It’s about creating a festive wonderland that sparks joy, harmony and connections.
“From interactive activities to stylish merchandise and culinary delights, every corner of CarlsBazaar is designed to inspire laughter and shared prosperity,” she added.
Blending traditional elements with modern design, the marketplace is brimming with exclusive offerings.
With RSVPs done on 178cnybazaar.com, visitors will be greeted by an iconic hop leaf welcome arch.
Once registered, they will be able to redeem an exclusive Artist-edition Carlsberg CNY can (while stocks last).
Those looking to score big can play the Giant Snakes and Ladders game for a chance to win a RM178 Grab voucher for use at the Carlsberg Official Store on Grab Mart.
At the heart of the event is CarlsBazaar’s Wishing Tree that features a digital touchpad for visitors to type festive wishes that will be lit up on a display screen for all attendees to see.
Those feeling lucky can try uncovering what 2025 has in store, at the Chinese Zodiac Prediction Station.
Venturing deeper into the marketplace, guests are guaranteed to be wowed by trendy touches offering CNY finds for just about everyone.
On offer are festive streetwear, artisan goods, traditional snacks, treats and arts and crafts.
Not to be missed are the curated Carlsberg-infused menu items.
These include the Signature Ramen with Carlsberg marinated chashu and soft boiled egg by Hee’s Ramen, Avant Mala Eat’s Mala Chengdu skewers with Carlsberg, and Carlsberg Fried Chicken by Yolo’s Kitchen.
There are also Carlsberg Waffles by Yat Tong Waffle, and Unprofessional Coffee’s Get Rich Now.
A must-visit is the TNTCO corner where guests can snag exclusive Carlsberg x TNTCO CNY apparel.
When it’s time to kick back, visitors can head over to the CarlsBar to savour Carlsberg brews in a sleek atmosphere.
Here, professional mixologists will lead hourly workshops where guests can learn how to mix Carlsberg-inspired festive cocktails.
Guests wanting to recreate these cocktails at home can enjoy the special Carlsberg cocktail packages available at the Mix Store.
A shop and sip vibe at CarlsBazaar means live performances that will keep everyone grooving all day long.
Indeed, every aspect of CarlsBazaar has been curated to bring people closer, celebrating the timeless values of CNY in a sleek setting where prosperity and smoothness flow.
For the latest updates on Carlsberg’s CNY festivities, visit www.bestwithcarlsberg.my/ or follow @CarlsbergMY on Facebook and Instagram.
As always, Carlsberg Malaysia encourages everyone to celebrate responsibly.
If you drink, don’t drive.