Soju-flavoured lager launches with a bang


Guests enjoying themselves at the launch party that featured global artists such as South Korean rapper Loco.

The launch of Tiger Soju Flavoured Lager immersed fans in a playful adventure where they enjoyed cool music and savoured a beer with a unique twist.

The launch by Heineken Malaysia Bhd in Petaling Jaya, Selangor saw about 4,500 visitors enjoying themselves to energetic and pulsating music from live deejay sets, while there were also live performances by local and international acts.

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