Watsons Malaysia has come up with a novel line of facial masks that smell like nasi lemak, rose syrup, cendol or white coffee, as part of a strategic collaboration with Tourism, Arts and Culture Ministry (Motac) to promote Visit Malaysia 2026.
The beauty masks, which are made in Malaysia, are only sold at Watsons stores in Kuala Lumpur International Airport (KLIA) Terminal 2, Sepang, for now.
Visitors to these stores will hardly miss them as they have been prominently placed at the top shelf or a display rack at the entrance.
Known as the “Tourist Must-Buy” rack, the masks share display space with other locally made products like medicated oils, herbal ointments and instant coffee.
Sample of these masks were given out in goodie bags to guests at the launch ceremony to mark the collaboration between Motac and the health and beauty retailer.
Deputy Tourism, Arts and Culture Minister Chiew Choon Man, who was the guest of honour, said this initiative reflected the retailer’s commitment to supporting the Government’s tourism agenda.
As one of the first retail experiences travellers encounter upon arrival, the Watsons stores in KLIA Terminal 2 can showcase Malaysia’s vibrant identity with their range of exclusive promotions and curated products incorporated with cultural elements.
“Strategic partnerships such as this demonstrate how the private sector can play an important role in enriching the overall visitor journey.
"By introducing a dedicated retail destination that highlights Malaysian products and culture, Watsons is helping to create a welcoming first impression for travellers arriving in our country,” he said.
Watsons Malaysia managing director and A.S. Watson Group Health and Beauty Asia chief operating officer Caryn Loh expressed the company’s appreciation for the opportunity to contribute to the national tourism agenda.
“We are proud to collaborate with Motac in creating a welcoming retail destination for travellers arriving in Malaysia.
"Through this initiative, we hope to showcase a one-stop destination for quality health and beauty products, the richness of Malaysian culture and the innovation of our local brand selections to visitors from around the world,” she said.
