Korean beauty, innovation take off in Kuala Lumpur

(From left) 3CE commercial director Stephane Bouvet, general manager Karan Kansal, marketing director Juliana Bobadilla and Asian Beauty Corner founder Jace Tan with business partners Brian Tham and Sean Tham ringing in Malaysia’s first 3CE store.

A GALAXY of hues, textures and beauty innovation is now available in Kuala Lumpur with renowned Korean beauty brand 3CE Stylenanda launching its first Malaysian store at The Exchange TRX.

The launch centrepiece was a vivid recreation of parts of the 3CE Pink Space Hotel, an iconic five-storey store in Seoul’s fashion and beauty centre of Myeongdong.