L’Oreal betting big on China’s beauty industry

Brisk sales: A production line of perfume bottles at the L’Oreal factory in Gauchy near Saint Quentin, northern France. The firm recorded a 27% year-on-year growth in the fourth quarter of 2020 in China, compared with its 4.1% dip globally. ─ AFP

SHANGHAI: Skincare and beauty company L’Oreal Group is working hard to carry out its “good consumption” pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month.

The development comes after L’Oreal last week reported “spectacular” sales in the country, propelling the group’s fourth-quarter business performance.