HALAL wholesaler and retail chain Mydin Mohamed Holdings Berhad has entered the Malaysia Book of Records for “the most dragon paper crafts distributed in a day”.
To achieve this record-breaking feat in conjunction with the Lunar Year of the Dragon, Mydin distributed 102,064 paper craft dragons in a single day on Jan 24 to the public via inserts in The Star newspaper, and delivered to various schools across the country by the retailer’s local branches.
The paper dragons were given to schools for teachers and students to assemble the miniature versions of the traditional Chinese dragon dance complete with rod handles.
“This initiative reflects Mydin’s commitment to fostering a spirit of unity and harmony among the community while celebrating the diversity of our country.
“Without the support of our multicultural customer base, Mydin would not have been able to survive and remain sustainable in the current challenging and competitive business landscape,” said Mydin Mohamed Holdings Bhd executive director Ahimmat Mydin who received the award from Malaysia Book of Records representative Edwin Yeoh Tiong Chin in a ceremony witnessed by National Unity Minister Datuk Aaron Ago Dagang at Mydin USJ in Subang Jaya, Selangor, on Feb 1.
Presently, under Mydin’s Kongsi Meriah Chinese New Year campaign, the retailer has set up food and beverage booths at the USJ outlet entrance for shoppers to sample festive treats and local delights, as well as try out traditional outfits from the many different cultures of our country – till Feb 24.
In tandem with the Kongsi Meriah campaign, Mydin organised the Kongsi Sama-Sama competition in which 28 customers stand a chance to win a free lion dance performance at their home by spending a minimum of RM118 on selected items at Mydin.
In addition, Mydin’s Snap and Win photo competition has RM8,800 worth of vouchers up for grabs. Customers just need to upload creative images of them assembling the paper dragons.