Tap into international halal market, SMEs told

Abd Latif (in blue) visiting a shop belonging to a council member in Plaza Angsana Johor Baru Mall during the ‘Jejak Usahawan’ programmme.

THE international halal market presents a significant opportunity for small and medium-sized enterprises (SMEs) in Malaysia, particularly those based in Johor.

Johor Entrepreneurs Development Council vice-president II Datuk Abd Latif Bandi said that while expanding business to Singapore was a common strategy, SMEs must recognise the untapped potential of other halal markets.