Plant-based food solution launched by local firm

Wong and Lim (on her left) posing with GoodMorning Global Group top management and other VIP guests.

LOCAL food tech company GoodMorning Global Group Holdings Bhd has launched the country’s first dry mix complete nutrition plant-based meat (PBM).

The product comes in powder form and is called “WonderMeat’”.

Kluang MP Wong Shu Qi, who was the guest of honour at the launch in Kuala Lumpur, commended GoodMorning Global for its achievement in food biotechnology.

“I am confident that Malaysia’s alternative protein products like WonderMeat will make headway in the global market and compete with more established brands.

“At the same time, it will help inspire the development of more sustainable food solutions.”

GoodMorning Global Group executive chairman and founder Datuk Dr Lim Sin Boon said: “We firmly believe that food technology holds unlimited potential, paving the way for a healthier and more fulfilling life for Malaysians.

“WonderMeat isn’t merely a food product. It’s a leap towards a sustainable future.”

He said the food tech company was committed to wellness solutions.

“Our dedication has led to the creation of a delicious and affordable culinary product that provides sufficient and nutritious plant-based protein for our daily needs.”

WonderMeat, is developed to replicate the taste and texture of animal meat, not only giving vegetarians and vegans broader options but revolutionising the way people perceive meat and reducing dependence on animal protein.

With an extended shelf life, the powdered WonderMeat marks a milestone in culinary innovation.

Primarily composed of soya and pea, it is rich in dietary fibre and protein.

It is also fortified with CaHMB and 28 types of vitamins and minerals.

WonderMeat follows several earlier achievements by GoodMorning Global Group.

In July, the company secured US$4.4mil (RM20mil) from 1,046 investors in an equity crowdfunding campaign.