Coffee brand pays tribute to Ipoh with refreshed packaging

(From left) JDE Malaysia regional marketing manager Lian Zecha, Tan and regional innovation and programme delivery manager Raleigh Santos displaying OldTown White Coffee’s new packaging.

Homegrown white coffee brand, OldTown, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design.

Every pack of OldTown White Coffee now features an updated illustration of Ipoh from yesteryear which pays homage not just to the birthplace of White Coffee, but also to the fact that OldTown White Coffee continues to be produced there today.