Expo to unveil latest beauty sector offerings with flair

TWO beauty trade shows – the 20th Beautyexpo and 17th Cosmobeaute Malaysia – will join up for a four-day expo from Sept 28 to Oct 1 at the Kuala Lumpur Convention Centre.

The exhibition, to be held from 10am to 7pm daily, aims to showcase the latest technologies and trends to beauty industry players from around the world.

This year, Beautyexpo and Cosmobeaute Malaysia anticipate some 8,000 trade visitors, with international exhibitors from China, Italy, Japan, South Korea, Pakistan, Poland, Singapore and Thailand, among others, set to join their Malaysian counterparts.

A key part of the exhibition will be the South Korea, Malaysia, Poland and International pavilions offering a vast selection of brands and products.

Beautyexpo and Cosmobeaute Malaysia 2022 will also be hosting several industry seminars, knowledge-sharing discussions, live demonstrations, full-day stage programmes plus hair and nail competitions.

Among the highlights on Sept 28 are the “Andis Malaysia Ambassador Show” featuring the talented Wafie Zainal, Fendy, Vinsen Loh and Epoi Ali; “Andis Copy the Cut 2022 Hair Competition” and “Andis International Show (India/Singapore/Indonesia)” with special appearances by Dharmesh “Dodo” Hingorani, Captain’s Barber and Nick the Barbership.

These events will see top hairstylists showing off their mastery of the craft and providing inspiration on cutting techniques while creating the latest trends.

On Sept 29, experts will deliver a power-packed educational session during the “BabylissPro Barberlogy 2.0”.

The guest barbers are Sri Suthagar from Adhimaatra Barbershop, Aizat Atatcutz from Barbershop, John Lloyd from Chop Hair Studio, Danny Mercury from HUUK Barbershop, Syazznizamz from Kitik Barbershop and Pris Tan from VanityHAIRven.

On the same day, Illusion Hair Show The Hairgician will present the “Hag-illusion Hair Festival” by up-and-coming hairstylists, fashion designers and makeup artists, while Jendeal will present “Beauty Festival” on massage and facial fundamentals.

Meanwhile, the “2nd Malaysia Glory Cup Nail Competition” on Sept 30 will see nail, eyelash and embroidery artists unleashing their talent.

On Oct 1, there will be the “How to Become an Accredited Professional Acupuncture Beautician” and “Hair-volution and Haute Couture” events which will see Malaysian Hairdressing Association and Asian Union Hairdressers Association speaking about the changes in the industry.

In addition to all the shows, trade visitors and VIP buyers can enter the “Daily Spend and Win Prize Draw” with a minimum spend of RM688 in a maximum of three receipts on the same day at any booth during the event.

There is also the “Exclusive Buyer Programme”, where buyers who want to join must complete a minimum of six meetings with local and/or international exhibitors during the event.

They should print out and bring the B2B invitation, register and have the B2B invitation stamped after six meetings conducted at the designated B2B Matching Area.

Eligible buyers must be present at the closing ceremony on Oct 1 to join the prize draw worth RM10,000.

Find out more about the latest offerings and activities at the newly launched E-Show Preview at bit.ly/BECBM22- SP.

Beautyexpo & Cosmobeaute Malaysia 2022 is organised by Informa Markets, powered by Cosmoprof Asia and endorsed by Malaysia External Trade Development Corporation (Matrade).

For details, visit www.beautyexpo.com.my and www.cosmobeauteasia.com

To pre-register as a trade visitor, visit bit.ly/becbm2022reg

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