New hangout in Nilai to promote local brands

An employee briefing the Mentri Besar's delegation of the set up at Gembox@Nilai.

NEGRI Sembilan will soon have a new tourism attraction following the opening of Gembox@Nilai which is touted to be one of the country's biggest centres promoting local brands and run under the concept of a modern night market.

The facility will among others have 850 stalls selling products and foodstuffs from all states including handicrafts and souvenirs which will also boost entrepreneurship among locals.

Mentri Besar Datuk Seri Aminuddin Harun during a recent visit to the centre expressed confidence that the initiative, which would bring together the cultures and traditions from all states under one roof - is set to be a new tourism destination.

"I am certain this project will lure tourists, including the younger crowd.

"At Gembox they will be able to experience the cultures and traditions from all states in Malaysia and this will certainly be a massive draw," he said.

Also present was GD Holdings executive chairman Datuk Seri Yeat Sew Chuong who is also the founder of Gembox@Nilai.

Gembox@Nilai, which is scheduled to begin operations in stages from next month (August), is described as a place to provide people a cool and hip hangout to explore local delights.

It will be home to the most iconic vendors around Malaysia, bringing a variety of local products, shopping and fun events and a centre to celebrate food, drink and culture.

Apart from the stalls which would be set up at the "Malaysia Food Avenue" and "Pavillion", there will be other attractions such as live performances of arts, culture and music.

There will also be an open-air family theatre, bistro, a snow house, circus performances and fireworks shows which would make it a must-visit tourist attraction.

Yeat said all transactions at Gembox would be cashless.

"This is to enable us to get the relevant data and to help traders and entrepreneurs to promote their products nationwide.

"Once their products are available nationwide, they will be able to go international," he added.

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