Working together to help vulnerable communities


Choi (second from right) and Coway Malaysia marketing division head Chris Noh (right) handing the RM400,000 contribution to Mercy Malaysia’s representative (second from left).

THE Covid-19 pandemic has evolved into an unprecedented and multifaceted crisis affecting not only public health, but also socio-economic well-being.

Lockdown measures to curb the spread of the disease have severely impacted the local economy, with many losing their jobs and experiencing much hardship.

In light of this, Coway Malaysia donated RM400,000 to Mercy Malaysia’s food aid programme to deliver essentials to vulnerable communities impacted by the Covid-19 pandemic and the subsequent lockdowns.

This corporate social responsibility initiative is part of the company’s commitment to stand alongside Malaysians in facing the challenges brought on by the pandemic.

By collaborating with trusted organisations such as Mercy Malaysia, the company seeks to directly impact communities in need.The contribution goes towards the preparation of 3,600 food packs — benefitting urban and rural B40 families, frontliners, the disabled, refugee communities and shelter homes.

Each food pack includes items such as rice, cooking oil, tinned sardines, malt drinks and flour.

Coway Malaysia managing director Kyle Choi Ki Ryong said, “We have a duty to help those in need as we believe any action, no matter how small, can start the ripple effect towards creating a better world.

“On this note, we are grateful to partner with Mercy Malaysia to help provide basic food supplies to those in need.

“This collaboration is also in line with our ‘We Stand As One’ campaign as we face this current challenge.

“We will continue to help communities in need, connect with the disconnected and stand alongside all people in Malaysia until we overcome this challenge together,” said Choi.

Since August, Coway Malaysia has worked hand in hand with Mercy Malaysia to deliver some 3,113 food packs to individuals and families in Kuala Lumpur, Selangor, Pahang, Johor, Melaka, Sabah, Perak and Penang.

The remaining food packs will be distributed this month and will include those in other states such as Terengganu and Sarawak.

“Food is a basic need for every human being and it is devastating to see the impact of the pandemic among poor and vulnerable communities,” said Mercy Malaysia programme operations division general manager Mohammad Said Alhudzari Ibrahim.

“Thus, Mercy Malaysia has been responding to the Covid-19 pandemic since March 2020 to deliver assistance to various sections of society, including through food aid.

“We truly appreciate the support of Coway Malaysia for this initiative as we believe we all need to join hands and work together to weather this challenge,” he added.

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Coway , Mercy Malaysia , food aid , pandemic , Covid-19

   

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