NESTLE has launched a limited- edition Raya redemption programme featuring batik-inspired ceramic dinnerware sets designed by Batik Boutique, an artisan-centred social enterprise.
Until June 3, Nestle customers will be able to redeem two unique Batik Boutique dinnerware sets, which include a batik-inspired plate and bowl, with any purchase of the participating Nestle Ready-to-Drink products worth RM80 and above in a maximum of three receipts.
Customers can redeem up to a maximum of four sets per design, and a total number of eight sets throughout the promotion period.
The designs are inspired by the rhythmic stamping of a batik block, a traditional tool used in the making of batik in Malaysia.
Every block is handmade by local artisans and the creation of a batik block is an art in itself.
Batik Boutique works with artists to digitise their batik blocks for reference and the ability to create products such as ceramic dinnerware sets for Nestle.
“This collaboration is a first of its kind for Batik Boutique, ” said Batik Boutique founder and chief executive officer Amy Blair.
“We are thrilled to work with an organisation like Nestle to share the beauty of batik motifs with Malaysians this festive season.
“By doing so, we can empower our local artisans by creating a demand for the art of batik, ” she added.