VITAGEN is sponsoring 30,000 bottles of its probiotic drink to frontliners at Hospital Selayang over the course of 30 days.
This initiative is part of its “Kita Lebih Kuat Bila Kita Sihat Bersama” corporate social responsibility (CSR) campaign.
For Muslims, Ramadan is the month to reflect and do good deeds.
But in the wake of the Covid-19 health crisis, most Muslim frontliners have to work longer hours to curb the spread of the pandemic and protect the public.
In recognition of their sacrifices, Vitagen is taking steps to boost their immunity.
“Good immunity is the first line of defence against infections, ” said Vitagen general manager Poh Eng Lip.
“70% of our immunity lies in our gut, so it is essential to maintain a healthy diet that includes probiotics on a daily basis.
“We want to express our gratitude to our frontliners and protect them in the way we know best, ” said Vitagen marketing head Yap Jay Queen.
“We look forward to more initiatives in support of building a strong, healthy nation, ” added Yap.
Each bottle of Vitagen contains billions of live probiotic cultures, or good bacteria, called Lactobacillus acidophilus and Lactobacillus paracasei.