Campaign aims to ease path to home ownership


(From left) Mah Sing branding and strategic marketing general manager Bernard Yong, chief operating officer Benjamin Ong Chin Yee, Ho, chief operating officer Yeoh Chee Beng and sales and marketing general manager Chris Chen at the launch of the Home with Mah Sing campaign.

MAH Sing Group Bhd gets 2021 going with the launch of its Home with Mah Sing campaign that allows anyone to own a home payment-free for up to four years.

The campaign until March 29 will see Mah Sing throwing in various incentives and savings aimed at easing the path to home ownership, such as low booking fees starting from RM500 as well as free stamp duty and legal fees.

What’s more, homebuyers will be able to benefit further from their purchase of properties under Mah Sing projects participating in the campaign, thanks to the Maybank Islamic financing solution HouzKEY and the government’s Home Ownership Campaign (HOC) 2021.

Mah Sing founder and group managing director Tan Sri Leong Hoy Kum said owning a home was the aspiration of many Malaysians.

“Unfortunately, constraints in getting the appropriate financing has been a major hurdle, especially with the ongoing Covid-19 pandemic.

“It is with this in mind that we at Mah Sing have launched this campaign, ” he added.

Under the campaign, Leong explained, buyers had the option of choosing a sales package that would offer a payment-free period of up to four years (the exact payment-free tenure differs for each participating project).

“Depending on the project, the payment-free period comes into play during construction, or upon vacant possession, ” he said.

The campaign is premised on the concept of everything “originates” from home. For example, one can learn new skills from Home with Mah Sing, start a career from Home with Mah Sing, start a business from Home with Mah Sing or compose a novel from Home with Mah Sing.

The campaign also seeks to captivate various demographics, namely career-oriented young professionals, senior investors looking to settle down and invest in a home for their family; as well as young families and newlyweds looking for a first home or an upgrade to a better one.

The campaign rests on three pillars or key concerns, namely financial (financing, cash-flow, return on investment), uncertainty (job and pay security, economic recession, property market price and supply), and product (quality and features, pricing and affordability, reputation and track record).

Mah Sing chief executive officer Datuk Ho Hon Sang said the pillars were meant to address demand across its customer base in order to better sell packages and products.

“As a market-driven and responsible developer, the Home With Mah Sing campaign is aimed at addressing the issues Malaysians face when trying to own a home.

“We hope this campaign will help ease the issues for potential homeowners, especially first-time buyers.”

The participating projects are:

> Klang Valley: M Oscar (off Kuchai Lama), M Centura (Sentul), M Arisa (Sentul), M Adora (Wangsa Melawati), M Luna (Kepong), M Vertica (Cheras), M Aruna (Rawang), Sensory Residence @ Southville City (KL South), Cerrado Residential Suites @ Southville City (KL South)

> Johor: Hazel @ Meridin East (Pasir Gudang), Orchid @ Meridin East (Pasir Gudang), Acacia @ Meridin East (Pasir Gudang), Meridin Bayvue Serviced Apartments (Sierra Perdana), Ixora Park City @ Meridin East (Pasir Gudang), Meridin Medini Condo (Iskandar Puteri), Meridin Medini SOVO & Hotel (Iskandar Puteri), Meridin Medini 1 and 2 retail units (Iskandar Puteri), iParc factory/ industrial units (Tanjung Pelepas).

> Penang: Ferringhi Residence 2 (Batu Ferringhi).

For details, visit www.mahsing.com.my/homewithmahsing/, call 1300 80 6888 or email crm@mahsing.com.my.

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