A step forward in hygiene and safety


  • Branded
  • Friday, 18 Sep 2020

BEING the most essential element to life on Earth, the importance of water is undeniable.

In particular, we need to ensure that the water we consume is clean and safe, as water contaminated with sediment, particulates and micro-organisms can cause health issues.

To this end, one of our best lines of defence is the water purifier.

However, with the many types of such products in the market, it pays to do your research to find one that serves your needs.

One indication of quality is the brand. Look out for a trusted name for peace of mind.

LG Electronics Malaysia (LG) is renowned for enabling consumers to enjoy smart home technology by effortlessly integrating sleek and modern design with innovative technology.

The LG PuriCare 4-WARD Tankless Water Purifier is the newest addition to the LG PuriCare rangeThe LG PuriCare 4-WARD Tankless Water Purifier is the newest addition to the LG PuriCare range

Just one year after its foray into the water purifier business in Malaysia, this leading home appliances manufacturer has rolled out the LG PuriCare 4-WARD Tankless Water Purifier – the newest addition to the LG PuriCare range.

LG’s cutting-edge ‘tankless’ technology is always innovating to meet the ever-changing environment and consumer needs.

The introduction of the 4-WARD feature signals a shift in the way LG caters to consumer demands for convenience, safety and hygiene.

Now consumers need not worry as water is contained while dispensing, avoiding splashes and reducing the likelihood of scalding, thanks to the 4-WARD feature, which includes the Three-Stage Filtration System, the Up and Down Auto Moving Tap, and the Left and Right Moving Tap and Tray.

LG PuriCare 4-WARD Tankless Water Purifier’s three-stage filtration system eliminates microorganism and seven types of heavy metals.LG PuriCare 4-WARD Tankless Water Purifier’s three-stage filtration system eliminates microorganism and seven types of heavy metals.

LG PuriCare 4-WARD Tankless Water Purifier’s Three-Stage Filtration System eliminates microorganism and seven types of heavy metals – mercury, lead, arsenic, cadmium, iron, copper and aluminium – in water.

The Up and Down Auto Moving Tap detects the cup placed and automatically adjusts the height, while the Left and Right Moving Tap and Tray enable the product to be installed vertically or horizontally and offers access from a 180-degree direction.

“The debut of LG PuriCare in July last year was met with overwhelming support from our customers in Malaysia, resulting in a triple-digit sale growth for us. This new water purifier is a mark of our continued commitment in delivering innovative and modern products to elevate the lives of Malaysians,” said LG Electronics Malaysia managing director Kim Kyutae.

“We are confident the new LG PuriCare 4-WARD Tankless Water Purifier will provide added convenience, hygiene and safety at home.”

As the first global home appliance brand to introduce the tankless concept for water purifiers in Malaysia, the LG PuriCare 4-WARD Tankless Water Purifier continues its predecessor’s goal to provide consumers with unlimited, fresh-tasting water every time.

The tankless technology directly filters water without the need of a tank, where potentially dangerous microorganisms form.

LG PuriCare water purifier incorporates the Inverter Compressor and Induction Heating (IH) system, allowing consumers to enjoy hot, cold or room temperature water while saving energy by getting rid of the need to re-boil water.

With a quick touch, hot water is supplied at three different temperatures for your daily household usage – 85°C for coffee, 75°C for tea and 40°C for milk for babies.

Consumers can also rest assured as LG PuriCareЀ water purifier is supported by LG’s Total Service Care 1.2.3 – a comprehensive service plan by qualified LG professionals with one-year replacement for internal pipes to secure product hygiene.

Two layers of UV sterilisation are automatically activated every hour, with an option for users to manually sterilise the product for five minutes any time.

Complimentary service visits every three months for product sanitation and/or filter change are provided.

Consumers can download the LG ThinQ application on their smartphone to monitor water consumption and use the diagnosis mode to detect any product error.

The LG PuriCare 4-WARD Tankless Water Purifier also comes with filter change alert, whereby consumers can monitor the water purifier’s filter condition via an indication lamp to ensure performance is always optimised.

The all-new LG PuriCare 4-WARD Tankless Water Purifier comes in three variations – white, silver and shiny rose.

Equip your home with the newest LG PuriCare 4-WARD Tankless Water Purifier.Equip your home with the newest LG PuriCare 4-WARD Tankless Water Purifier.

From September onwards, consumers can get equip their homes with the newest LG PuriCare 4-WARD Tankless Water Purifier (model WD515AN) – white at RM5,300 purchase or monthly rental of RM130, silver at RM5,600 purchase or monthly rental of RM140, and shiny rose at RM5,600 purchase.

Consumer can enjoy three years’ free service with purchase, or up to five years’ free service with product rental.

The free service includes annual internal pipe change and service visits for product sanitation and/or filter change every three months.

For more information on the LG PuriCare 4-WARD Tankless Water Purifier, visit here or follow the official Facebook page at https://www.facebook.com/LGEMalaysia/

You can also check out highlights from the live launch below

You can also tune into the full launch here

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