PETRONAS launched its latest National Day and Malaysia Day webfilm titled Operasi Koperasi, an animation inspired by the Malaysian childhood game lawan pemadam.
Operasi Koperasi takes place in a school co-operative, starring 14 diverse characters in the form of erasers bearing flags of the states of Malaysia.
The plot begins when three of the erasers unintentionally fall off from their safe haven atop a shelf.
Panic ensues and the remaining erasers have to make a decision: Should they stay? Or should they attempt a seemingly impossible rescue mission?
Tension rises as the erasers engage in a heated debate. Some refuse to leave their sanctuary, while others are eager to take action.
A leader from among the erasers steps up to stop the commotion and inspires all the erasers to band together with his uplifting speech.
With great teamwork and ingenious contraptions, the 11 erasers successfully rescue their fellow erasers and all 14 of them are reunited with a newfound respect for each other.
However, just as they are preparing to celebrate their success, thinking that danger has passed, another obstacle arises out of the blue.
This time, they stand united and ready to face the next challenge.
Operasi Koperasi explores a fresh take on unity while reflecting Petronas’ 2020 Festive Campaign theme, “Our Unique Family”.
The webfilm’s characters, speaking in dialects from 14 different states, are voiced by talents who are originally from their respective states.
Ultimately, this action-packed webfilm celebrates togetherness and serves as a reminder that we can overcome any obstacle as long as we are united.
Petronas group strategic communications senior general manager Zahariah Abdul Rahman said, “Our mission with Operasi Koperasi is to bring joy to Malaysians while illustrating the power of unity in the face of adversity.
“The theme Operasi Koperasi is largely inspired by the resilience that Malaysians have shown over these past few months.
“When we combine our strengths and unite, we can weather any storm.”
Zahariah said the webfilm was a true reflection of Malaysia’s fight against the Covid-19 pandemic.
“The battle may not be over, but it has shown us just how strong we can be when we are united,” she said.
The webfilm is available for viewing on Petronas’ official YouTube and Facebook platforms, while the 60-second TV commercial will be aired from Aug 24 until Sept 16.