The sixth edition of Cafe Malaysia 2020, a three-day exhibition highlighting Malaysia’s vibrant coffee scene, was seen as the country’s largest gathering of industry players, cafe owners, professional baristas and latte artists.
The event at the Malaysia International Trade & Exhibition Centre (Mitec) was officially launched by Malaysia Convention & Exhibition Bureau (MyCEB) business events director Tan Mei Phing.
Cafe Malaysia 2020 attracted some 100 exhibitors from 20 countries and about 15,000 visitors.
Malaysia Speciality Coffee Association (MSCA) president Yip Leong Sum said the exhibition aimed to showcase the latest supplies, products, technology as well as coffee beans and tea leaves from around the globe under one roof.
“MSCA is proud to host Cafe Malaysia as a platform for industry players to showcase their coffee equipment as well as products and services.
“The coffee industry here is booming with a healthy increase in the number of cafes and stores.
“Focusing on different consumer segments ranging from millennials to middle- and high-income consumers who demand better quality brews as their exposure to speciality coffee increases, more players are expected to launch unique and premium flavours, ” she said at the launch of the exhibition.
Elaborating on the industry’s growth in Malaysia, Yip said efforts had been made over the past two years to grow Arabica coffee locally, such as in Kota Kinabalu, Sabah.
“However, we do have Liberica coffee trees which are widely found in Johor.
“We even tried growing Arabica coffee in Cameron Highlands but were unsuccessful due to Malaysia’s unsuitable climate, ” she added.
On the absence of local coffee planters at the exhibition, she said they had yet to join the association and were still operating on a small scale.
“The coffee plantations are privately owned as they do not have any companies or associations to put them together.
“At the moment, coffee grown here is only for local consumption and the industry continues to face challenges as it is far behind other countries when it comes to knowledge of cultivating quality produce, ” she said.
The exhibition saw Malaysia’s top baristas and prolific latte artists in a face-off to win in three coffee championships — 2020 Malaysia Barista Championship, 2020 Malaysia Brewers Cup and 2020 Malaysia Latte Art Championship.
The champion in each competition also won the honour to carry the Malaysian flag at international coffee competitions.
The Cafe Malaysia series was organised by CEMS Conference & Exhibition (M) Sdn Bhd and hosted by the MSCA and the Cafe Owners Alliance Malaysia. It was endorsed by Malaysia External Trade Development Corporation (Matrade).
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